What Is Content Marketing?

Useful content should be at the core of your marketing. …Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

-Increased sales
-Cost savings
-Better customers who have more loyalty

Content Creation is the contribution of information to any media
and most especially to digital media for an end-user/audience in specific contexts.

[1] Content is “something that is to be expressed through some medium, as speech, writing or any of various arts

[2] for self-expression, distribution, marketing and/or publication. Typical forms of content creation include maintaining and updating web sites, blogging, photography, videography, online commentary, the maintenance of
social media accounts, and editing and distribution of digital media.

A Pew survey described content creation as the creation of the material people contribute to the online world.

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